Released on: March 10, 2008, 4:14 am

Press Release Author: Nicole Meissner

Industry: Telecommunications

Press Release Summary: Synchronization Pioneer Wins European Seal of E-Excellence
for Mobile Email

Press Release Body: Hannover,Royal Tunbridge Wells,March,10,2008 -- Synchronica plc,
international provider of mobile email and synchronization solutions, has once again
won the Silver European Seal of E-Excellence Award. The jury, consisting of senior
executives from European multimedia associations, honored Synchronica for its
successful communication strategy to make mobile email attractive to the mass
market. The award was presented at the CeBIT fair in Hannover, Germany.

The European Multimedia Award Seal of E-Excellence given by the European Multimedia
Forum (EMF), rewards ebusiness companies that have an excellent track record in
applications, technologies, and services, as well as using innovative marketing.

This year, the jury honored Synchronica\'s Mobile Gateway and Mobile Backup that are
based on the dominant open industry standards Push IMAP (LEMONADE) and OMA DS
(SyncML). By developing products that support these open standards, Synchronica
enables mobile email, contact and calendar synchronization, and backup and restore
services on the widest range of mobile devices in use worldwide. This allows the
company to make mobile email services more accessible and attractive to the mass
market.

\"Using our products, all mobile phone users can receive push email and backup and
restore their contacts, not just those with expensive devices\", says Nicole
Meissner, Synchronica\'s CMO. \"We are particularly interested to enable mobile email
for consumers in emerging markets such as India, Africa, and the Middle East, where
limited copper infrastructure means that many people have to travel to internet
cafes to send and receive emails. In these countries, mass market mobile email is
the way forward.\"

About Mobile Gateway
Synchronica\'s Mobile Gateway provides carrier-grade push email and synchronization
services for virtually all mass market feature phones and smartphones being used by
subscribers today. It is based on the dominant open industry standards Push IMAP
(LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar
synchronization and works with the built-in email and synchronization clients found
in more than 1.5 billion phones. The new email-to-SMS functionality expands its
reach to virtually every phone in use today. Serving consumers and prosumers, Mobile
Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular
services such as AOL or Gmail. For business users, it provides a unique zero
footprint architecture where users simply register their devices and instantly start
to receive corporate email on their phone without requiring additional connectors
behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus
Domino, and Sun Java Communications Suite.

About Synchronica
Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the market today.
Mobile operators, device manufacturers, and service providers in emerging and
developed markets use Synchronica products to offer mobile email, PIM
synchronization and backup and restore services to their consumer and corporate
customer base. Products include the push email and synchronization solution Mobile
Gateway and the mass market device backup solution Mobile Backup. Headquartered in
the U.K., with a development center in Germany and presences in the USA, Hong Kong,
and Dubai. Synchronica plc is a public company traded on the AIM list of the London
Stock Exchange (SYNC.LN). More information is available at www.synchronica.com
Pressrelease distribution by pressreleasepoint ( http://www.pressreleasepoint.com )




Web Site: http://www.synchronica.com

Contact Details:
For more information, please contact:

Nicole Meissner
Synchronica Mobiles
Hannover, Germany
Tel.: +44 1892 552 780
Fax: +44 1892 552 721
nicole.meissner@synchronica.com
http://www.synchronica.com